High industry attractiveness, high business strength: These are the most attractive businesses for a company to invest in, as they have both a strong competitive position and are in an attractive industry.What are the nine cells of the GE-McKinsey Nine-Field Matrix?Įach business unit in a company is then placed in one of the nine cells of the matrix, based on its industry attractiveness and business strength. The business strength axis considers factors such as market share, profitability, and brand strength. The industry attractiveness axis considers factors such as market size, growth rate, profitability, and competition. The matrix consists of a 3x3 grid, with the y-axis representing industry or market attractiveness and the x-axis representing competitive strength.Įach axis is divided into three categories: high, medium, and low. It was developed by General Electric and McKinsey & Company in the 1970s to help businesses make strategic decisions about which business units to invest in and which ones to divest. The GE-McKinsey Nine-Field Matrix is a business strategy tool used to assess a company's business portfolio. What is the GE-McKinsey 9 Nine-Field Matrix? GE-McKinsey Nine-Field Matrix Powerpoint Template is a strategy tool to prioritize investments among products or business units.
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